I Love the Whole World, It's Such a Brilliant Place

[lwood]

Yep, it's also cheesy commercial consumerism.

On the other hand, I find it relentlessly upbeat without being saccharine.

-- Lorrie

Comments

[maiagirl.livejournal.com]

It may be cheesy commercial consumerism, but it is AWESOME cheesy commercial consumerism.

[lwood.livejournal.com]

'strewth!

-- Lorrie

[semy-of-pearls.livejournal.com]

I really like the cameos by Mythbuster boys and Stephen Hawking.

[lwood.livejournal.com]

Yes!

-- Lorrie

[netik.livejournal.com]

I hate commercials, but this is the best ad campaign discovery has ever done.

[lwood.livejournal.com]

Ayup. And aimed at their incurably curious core audience.

-- Lorrie

[maradydd.livejournal.com]

So much win. Me without the TV and all, I likely never would have seen this -- thanks so much for linking. :)

[lwood.livejournal.com]

You're welcome!

[emberleo.livejournal.com]

Ha! That rocks.

Hey, advertisements are still performance art. Writers and directors who actually remember that are the ones who win awards.

--Ember--

[lwood.livejournal.com]

Heh, 'strewth.

[emberleo.livejournal.com]

What gets me is that it looks like many of the harder-to-get shots of groups of people and such they really are singing at least that one line of the song.

I mean, the Deadliest Catch shot wasn't, but the monks?

How the hell long did it take them to gather all this? They must have had the plan waiting for opportune moments, when they'd say "Okay, between our other takes, I want everyone to sing "I love the whole world!" It'll just take a second. .... Go!"

--Ember--

[lwood.livejournal.com]

That might have been the result of a larger campaign, where each group (halloooooo African warriors!) was to sing the whole song, or some other version of it, and only a couple seconds made it into the shot.

I'd love to hear the story behind this--all I could find was the obligatory, annotated-by-obsessives Wikipedia article (http://en.wikipedia.org/wiki/I_Love_the_Whole_World), which doesn't say how, but of course names every Discovery personality used. 8-P

-- Lorrie

[neohippie.livejournal.com]

I posted this vid to my blog right after I first saw it weeks ago. I'm still not sick of it.

And as far as commercialism goes, I figure Discovery is significantly less evil than most of our alternatives.

[lwood.livejournal.com]

Ayup.

[knittingwoman.livejournal.com]

that was cool. i hadn't seen it before, we don't have cable tv just now so the tv stays turned off.

[lwood.livejournal.com]

*nodnod* Typically, my mighty TiVo allows me to sail unruffled over the ads in thirty second hops.

But in one of the gaps, I heard cheery singing a few months ago, and found it.

8-)

-- Lorrie

[wolfs-daugher.livejournal.com]

This is a commercial????

omg, that's cool!

Sparrow

[lwood.livejournal.com]

All the solo people declaring their loves are hosts of their shows, doing the thing their show is about: dirty jobs that keep civilization afloat, blowing stuff up, whatever.

-- Lorrie

[wolfs-daugher.livejournal.com]

aaah! Thank you, hon. That explains a lot a bout it.

I still think it's cool!

Sparrow

ps - I am sorry I missed last night. Sick dog has me wiped out!

Sparrow

[lwood.livejournal.com]

Oh, yes, it's very cool. *grin*

I'm sorry you couldn't be here either! We had maiagirl, maradydd, and a surprise purplevenus.

-- Lorrie

[freydis.livejournal.com]

it makes me happy every time I see it. I'm so mushy, sometimes.

[lwood.livejournal.com]

Yep!

-- L

[norsebiker43.livejournal.com]

Wonderful cheesiness that is why the Discovery channel is usually the only one I watch.


Blackheart the Norsebiker

[lwood.livejournal.com]

YAR!

This commercial strikes to their core demographic: the insatiably curious.

*grin*

-- Lorrie